This is not my usual sort of book at all. 880 pages of global economic history, nearly 200 of which are taken up by endnotes and bibliography? Gosh. But I put it on my #20BooksofSummer pile for a few reasons: we had sold a lot of it in the shop last summer, there was a damaged copy going, the front cover is utterly beautiful, and I am kind of interested in material culture: how people’s stuff relates to the way they treat themselves and each other, how self-fashioning is so often bound up with what you own and how you use it.
Since this is so enormous, I posted updates to Goodreads while I was working my way through it. They’re fairly indicative:
page 136 (15.45%): “So far, I’m impressed by Trentmann’s scope: he deals with consumerism in Ming China and in East African kingdoms, as well as in Britain, France, the Netherlands, etc. (There were big differences. Ming elites wanted antiques with provenance, not the new and shiny.) The focus of any given section is often unclear, though I’m willing to believe that this is the fault of a reader unaccustomed to reading economic history.”
page 370 (42.05%): “I’ve a better handle on the focus and structure now: part one is basically a chronological overview of global consumption trends (fun!!) Almost finished that section now and especially impressed with the analysis of consumption in the GDR and Soviet Russia. (Socialism doesn’t stop people wanting stuff. It’s not news, but the details on things like car ownership and food shopping are interesting and engaging.)”
page 735 (83.52%): “Covered lots of ground last night. Part 2 deals with present-day consumption issues, using historical examples to contextualise: the current chapter is on fair-trade movements. Interestingly, Trentmann’s analysis of the effects of state spending merely glances at contemporary austerity policies. He implies they only really affect the already-poor and disadvantaged, which is demonstrably untrue, at least in the UK.”
The very last bit was a short chapter looking into the future of consumption, which – obviously – is a tenuous one, given that if human civilisations continue to consume resources at the current rate, or anything like it, we’ll be in deep trouble very shortly. Trentmann has some interesting things to say on short-term strategies, like various municipal waste-management policies, but he stops short of advocating a real crackdown on waste or consumption. He keeps his own politics out of the narrative, mostly, as a good historian should, but globally we’ve reached a point where to be politically neutral is to make a political statement, so it doesn’t wash in this section, though it does in the earlier chapters.
It’s also too long, but then, any book of 880 pages is too long.